Jeshi releases rave inspired banger “3210” and announced his highly anticipated and long-awaited debut album Universal Credit out 27th May. The upcoming project will feature numerous appearances from Little Simz collaborator Obongjayar and Pitchfork-approved Fredwave.
A champion for the disenfranchised and self-destructive, Jeshi takes the viewer on a day-in-the-life walking tour of his neighborhood with paths of printed out photos taking the lead and showing the viewer videos in a flip-book style. Known for his video concepts, yet again Jeshi steps up a level again and creates this arresting and almost blindingly fast visual, brought to life by acclaimed director Will Dohrn (IDLES). Upbeat yet introspective “3210” is produced by fellow Londoner Cadenza (BEAM, Burna Boy, Jorja Smith).
Director Will Dohrn elaborates on the idea behind the video: “Life as a zoopraxiscope. The zoopraxiscope was invented by Eadweard Muybridge in the late 1800’s. He realized that spinning a series of photographs or illustrations in front of the eye at a certain speed would animate the images, inventing the first ever motion picture or video as we now describe it. In the film we unravel the zoopraxiscope into a seemingly never-ending line of photographs that portray recollections from Jeshi’s past, guiding his path through familiar or significant places in his life.”
On this new offering Jeshi brings his signature brand of candor and searing lyricism. Fresh off the back of being included on 2022 Ones To Watch lists by Clash Magazine, British Vogue & Mixmag, Jeshi is kicking off the new year with this incredible offering.
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